All Episodes
Episodes
What a Profitable Agency Is Made Of w/ Marcel Petitpas
"The higher that gross margin is, the more optionality you have to make deliberate decisions about your agency."Ā ā Marcel Petitpas, Co-Founder & CEO of Parakeeto
Agency founders are often incredible visionaries...
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Anyone, Not Everyone, Chapter 6: Get into the Mind of Your Vertical Buyer | Choose the Perfect Vertical Market
Episode: 6
Ā
Chapter Six of Anyone, Not Everyone stresses the significance of deeply understanding the needs, desires, and fears of your target vertical market to create marketing that resonates and stands out amidst...
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Agency Growth Takes Blood, Sweat & Tears w/ Nora and Eric
"The two challenges that we see with most agencies are that they don't have a clear growth strategy nor the resources to execute it. "Ā ā Eric Brown, Co-Founder at Blood Sweat & Tears
Most agencies initially grow...
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Anyone, Not Everyone, Chapter 5: The Four-Step Process | Choose the Perfect Vertical Market
Episode: 5
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Chapter Five of Anyone, Not Everyone introduces a four-step process for selecting the ideal vertical market for your agency, including gathering client data, identifying potential verticals, scoring them...
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Positioning a Specialized Agency for Scale w/ Marty Menard
"We went from generalist agency to performance marketing for franchises and renovations."Ā ā Marty Menard, President of Giant Creative
Finding success by niching down your agency focus surely isnāt a new story on this...
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Anyone, Not Everyone, Chapter 4: Give a Damn
Episode: 4
Chapter Four of Anyone, Not Everyone emphasizes the vital role of empathy in deep specialization, likening it to the caring aspect of good parenting, essential for the long-term success of an agency. By...
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Specialization & Productized Services to Unlock Growth w/ Greg Hickman
"What most people are trying to talk about when they talk about scale, but that's really leverage."ā Greg Hickman, Founder of AltAgency
Leverage is everything when it comes to growing a successful agency or service...
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Anyone, Not Everyone, Chapter 3: Lay the Groundwork | Choose the Perfect Vertical Market
Episode 3
Chapter Three of Anyone, Not Everyone underlines the importance of careful and informed selection when choosing a vertical market to specialize in, warning that a hasty or ill-informed choice can lead to...
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Growth Through Strategic Acquisitions w/ Sam Shepler
"Acquiring a service you want to offer helps your company leapfrog years of trial and error. " ā Sam Shepler, Founder of Testimonial Hero
We welcome back Sam Shepler, Founder of Testimonial Hero, a global video...
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Anyone, Not Everyone, Chapter 2: Six Reasons to Become a Vertical Market Specialist
Episode 2
Chapter Two of Anyone, Not Everyone outlines six compelling benefits of becoming a vertical market specialist, drawing on the real-world transition and success of marketing agency Gorilla 76, which honed its...
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Big Success in a Small Niche
"Weāve chosen to focus. And that focus is powerful. It delivers value to the end customer. ā Ron Callis Jr., CEO of One Firefly
Ron Callis Jr., is the Chief Executive Officer of One Firefly, an award-winning marketing...
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The Introduction of Anyone, Not Everyone | Deep Specialization Podcast Bonus Episode
Episode: IntroductionĀ Ā The Introduction of Anyone, Not Everyone sets the stage by emphasizing the significance of niche marketing for businesses. It explains how focusing on specific audiences rather than a broad...
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