Focus Vertical Go-To-
Market Roadmap
Get a bankable plan that will simplify your business and finally allow you to scale with customers who love you.
Let me ask you:
- Have you wasted huge amounts of time and money that didn’t produce any results?
- Are you juggling customers of all shapes and sizes?
- Do you wonder how and why your best customers buy from you?
- Does your brand get ignored in a sea of competition?
- Does your sales and marketing team have a plan they believe in?
What If You Had a Proven Roadmap for Adding a Zero to Your Revenue?
- Imagine knowing exactly where to place your spend to deliver the results you want
- Imagine having a plan that is built to attract your best-fit customers
- Imagine knowing exactly what motivates your best customers to buy from you
- Imagine standing out in the market so that your best-fit customers notice you
- Imagine having a plan that aligns and excites the team
With your Focus Vertical Go-To-Market Roadmap in hand, here’s what you can expect in 12-24 months:
- Predictable results from your sales and marketing
- Accelerated word of mouth for your business
- Working on your business, not just in it
- Charging more as a vertical specialist
- Solving more profound problems for your customers
- Customers who love you and you love working with
- And so much more...
INTRODUCING…
My 10-Week Focus Vertical Go-To-Market Roadmap
In just 10 weeks, you’ll have an actionable Vertical Go-To-Market Roadmap that you and your team can confidently execute.
Here's how it works:
LAUNCH
Kick-Off Meeting and Onboarding:
We dive deep into your business to uncover your current situation and set your desired future state. We’ll also schedule all meetings across the 10 weeks.
WEEKS 1-2
Focus Vertical Finder: We’ll definitively identify your best-fit customer vertical by looking at your current business using a proven quantitative and qualitative process. We’ll also validate your new focus vertical meets your company’s strategic growth goals using market research and data.
WEEKS 3-4
Focus Vertical Buyer Journey Intelligence: We’ll uncover how and why your current focus vertical customers buy from you, so we can create a plan to get more of them.
WEEKS 6-7
Focus Vertical Competitor Intelligence: We’ll sharpen your competitive positioning within your focus vertical, so your unique brand can stand out in a way your vertical buyer cares about.
WEEKS 8-9
Focus Vertical Messaging Matrix: We’ll define and document how to position and sell your product to your vertical buyer with maximum visibility and impact.
WEEK 10
Focus Vertical Marketing Plan: We’ll finalize a 6-month marketing plan that your team can deploy to finally and reliably accelerate sales and improve customer retention.
Frequently Asked Questions:
Q: Who is this for?
A: Agencies and SaaS who want to do less but better, unlock sales, and improve customer retention. Ideal candidates for this process are doing $1M or more in revenue and currently working with 5 or more verticals/customer segments.
Q: Who is this not for?
A: My road-mapping process is built for agencies and SaaS businesses with customers paying an ongoing, recurring fee. Therefore, this is not for single transaction (e.g.e-commerce) companies and other businesses that don’t accept a recurring fee.
Q: How much time do I need to devote to this?
A: You should expect to spend approximately 21 hours over 10 weeks, or just over 2 hours per week on average.
Q: Are there any additional costs?
A: The fee includes everything needed to develop your Focus Vertical Go-To-Market roadmap. In cases where a client wishes to conduct additional custom market research, I can introduce you to amazing 3rd party specialists who can assist you for an extra fee ($5-10k).
Q: What’s the deliverable?
A: At the end of the 10 weeks, you’ll have a sales and marketing roadmap that includes vertical-specific inbound, outbound and relationship marketing tactics that your sales and marketing team can confidently deploy.
Q: What happens after you deliver the roadmap?
A: Your sales and marketing teams will execute the roadmap independently, or you can optionally hire me to stay on as an advisor to the team.
Q: What’s the application process like?
A: Fill out the form on this page, and we’ll set up a call to discuss any questions and the next steps.
Q: What is the lead time to work with you?
A: It depends on my availability. I only work with two clients in this capacity at any given time to ensure the highest quality work product. A ballpark estimated wait time could be up to three months.
Q: Do you travel to our offices?
A: Travel is not included in the standard scope of this program. If you feel strongly about meeting in person, we can discuss it.
Q: How involved are you in developing our go-to-market strategy?
A: I will be working directly with you throughout the entire 10-week program. You’ll have direct access to me via Slack and regularly scheduled meetings throughout the program.
Q: What if I already know which customer vertical I want to target?
A: Your instincts are probably right. This program will help you to validate your gut. You'll also have supporting data you can use if others challenge you.
Q: What makes you qualified to do this?
A: I formed this process based on my experience as Scorpion's CMO, where we grew revenue from $20M - $150M by first focusing on one and then several verticals. I now take my clients through this process 1:1. It works.
Why Do This Now?
Let’s be honest, your competition isn’t getting weaker. In fact, it’s just the opposite: they’re getting smarter by the day. Can your business afford to continue doing what you’ve been doing for another year, month, or week? Or are you ready to engineer your success with a Focus Vertical Go-To-Market roadmap?
APPLY
