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What you have done for us has been truly transformative. You literally helped us create our company's new identity!! And, you educated me on the sales model that provided the spark for me building this new world-class team. THANK YOU for that and so much more.
Hi, I’m Corey Quinn, and I’ve spent 15+ years in marketing and sales leadership roles at widely respected digital agencies.
Most recently, I was Chief Marketing Officer of an agency I helped scale from $20 million to $150 million in seven years. This was a very different experience because, out of all the agencies I’d worked at, it was the only one that did not rely on founder-led sales 🤯!
We even had a 93% retention rate, despite the Founder being hands-off.
So, what was our secret sauce 🌶️?
While we certainly did many things right, I believe the “main domino” that made it all work was something I’ve come to refer to as Deep Specialization.
Unlike the vague advice to “niche down,” Deep Specialization is a highly strategic, methodical process — one which I’ve spent years codifying — that transforms agencies from Founder-led to Business-led.
Here are just a few examples of how a Deeply Specialized agency thinks and acts:
Once you embark on this eye-opening 👀 journey, every aspect of your agency begins to work better… and with less effort.
Just imagine what it would be like if your sales, marketing, advertising, networking, staffing systems ✨ everything! ✨ suddenly became simpler, clearer, and more effective…
It may seem like a dream 😇, yet that’s exactly what it’s like for agencies with Deep Specialization.
They stand head and shoulders above “niched” agencies in their industry
Doesn’t that sound amazing? The holy grail 🏆 of digital agencies, right?
And yet… it is well within your reach, once you know how to do it.
I say that with confidence because I’ve personally helped many agency owners achieve it. Additionally, I’ve interviewed many more who’ve done it on my podcast.
So, what’s the next step?
Fair warning ⚠️: it’s not as easy as just saying, “We specialize in ______!”
In fact, the marketplace is littered with mediocre agencies trying to cut corners with tactics like that.
But the fact that you’re here tells me you don’t want to be one of “those” agencies…
You want to be the leader in your own vertical market 📈 — and you’re willing to do what it takes to make it happen.
With that in mind, I’d like to invite you to subscribe to my Deep Specialization newsletter.
Far from platitudes like “the riches are in the niches,” the strategies I’ll share with you are specific, actionable, and — most importantly — systematically tested and proven to work for any agency.
But don’t take my word for it… Sign up now and get a 1-minute actionable tip 💡 delivered to your inbox every weekday, from me personally.
Your journey from Founder-led to Business-led agency begins here!
More ways I can help your agency
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