Anyone, Not Everyone, Chapter 3: Lay the Groundwork | Choose the Perfect Vertical Market

Episode 3

Chapter Three of Anyone, Not Everyone underlines the importance of careful and informed selection when choosing a vertical market to specialize in, warning that a hasty or ill-informed choice can lead to significant loss of time and potential revenue.

It encourages agency founders to use their client history data to make an educated decision and highlights the characteristics of a desirable vertical, advising to start with a generalist approach before specializing to gain a comprehensive understanding of market dynamics.

Reminder that this is Chapter Three in Corey Quinn’s book, Anyone, Not Everyone. Over the next few weeks, we'll be releasing a few chapters at a time so that you can escape founder-led sales. 

If you want to read or listen to the entire book today, then visit and pick up a copy. 

This episode was produced by Reignite Media.