Anyone, Not Everyone, Chapter 2: Six Reasons to Become a Vertical Market Specialist

Episode 2

Chapter Two of Anyone, Not Everyone outlines six compelling benefits of becoming a vertical market specialist, drawing on the real-world transition and success of marketing agency Gorilla 76, which honed its focus on industrial manufacturing clients. 

The chapter highlights how specialization simplifies sales and marketing, improves sales confidence through deep industry knowledge, removes friction from the buying process by becoming an insider, makes agencies extraordinary by developing nuanced expertise, scales business through systematization, and accelerates word-of-mouth referrals within the networked ecosystem of a vertical market.

Reminder that this is Chapter Two in Corey Quinn’s book, Anyone, Not Everyone. Over the next few weeks, we'll be releasing a few chapters at a time so that you can escape founder-led sales. 

If you want to read or listen to the entire book today, then visit and pick up a copy.

This episode was produced by Reignite Media.