Mission &
Values
I’m on a mission to help 1,000 agency owners become vertical market specialists. I’ve experienced firsthand, many times over now, the raw power and performance of an agency taking on a vertical market approach. I want to help others who are on a similar journey.
My vision is a world filled with agencies that deliver outsized results, get paid a premium, and create lasting positive change for those they serve.
My values:
- Results
- Excellence
- Constant improvement
- 10x not 2x
- Less is more
Get my best strategies for becoming a vertical market leader with Deep Specialization
🤫 It’s not as simple as just saying, “I specialize in … ”!
