In a major shift away from interruption based marketing, where consumers are sent marketing messages intended to jolt us awake from our daily hypnotic trance just long enough to successfully deliver an irresistible marketing or branding message into our cloudy brains: smart marketers are migrating to a permission based marketing tactic, namely influencer marketing. Influencer marketing […]
While pitching the head of revenue at a growth company, “Jonas”, about our search marketing services, it was evident to me from his questions that his process for choosing a partner wasn’t dialed in. He didn’t know the right things to ask and was at risk of choosing a sub-par partner (there are many out […]
This post is a testimonial to Joanna Wiebe of CopyHackers.com My mentor/business partner Dr. Robert Dee McDonald and I were getting ready to launch our anxiety ending product “The End of Anxiety”. Based on my research of the target market, a long form sales letter seemed like it would be the best fit and potentially lead […]
I was quoted today at StreetFightMag.com on pricing strategy for businesses who sell into SMBs: You can read the full article here.
In a follow on to my previous post, 7 Powerful Resources for Lean Startups, I’m adding one more amazing resource for you to consider: 8. Leadpages.net If you believe in standing on the shoulders of smart people, then you want to check out this platform. Clay Collins, the founder, is obsessed with testing landing pages […]
The mobile marketing boom is continuing to grow. According to BIA/Kelsey, by 2015 mobile search is expected to exceed desktop search for local business information. But what’s even more interesting is recent data that demonstrates how users interact with their mobile devices when looking for local businesses. According to data from Google, 94% of smartphone […]
Presentation to an audience of startup companies at the Santa Monica law offices of Stubbs Alderton & Markiles LLP
As a starter, I am always on the lookout for powerful tools to help me get more done in less time. Here are 7 resources that I’ve used and I think are worth sharing: 1. GetListed.org If your business serves customers / clients within a certain locality (e.g. your city),you should check out GetListed.org. This is […]
I am working through Steve Pavlina’s series on creating passive income and am being asked to make a public commitment. Here it is: My goal is to create a new passive income stream by September 1, 2012 that generates $200 per month on average and lasts for 10 years. I am doing this in a way […]
Hi and thanks for visiting my blog. I'm happy you are here.
I write about sales, marketing, psychology, influence, and other somewhat related topics.
I currently work at Science Inc., as well as I consult with the founders of SaaS, e-Commerce, Subscription and Mobile companies to help them accelerate growth and customer acquisition.