Generate Social Media Buzz Kim Kardashian Would Envy, With Influencer Marketing

In a major shift away from interruption based marketing, where consumers are sent marketing messages intended to jolt us awake from our daily hypnotic trance just long enough to successfully deliver an irresistible marketing or branding message into our cloudy brains: smart marketers are migrating to a permission based marketing tactic, namely influencer marketing. Influencer marketing … Continue reading Generate Social Media Buzz Kim Kardashian Would Envy, With Influencer Marketing

4 Must-Ask Questions Before Hiring A Search Marketing Agency

While pitching the head of revenue at a growth company, “Jonas”, about our search marketing services, it was evident to me from his questions that his process for choosing a partner wasn’t dialed in. He didn’t know the right things to ask and was at risk of choosing a sub-par partner (there are many out … Continue reading 4 Must-Ask Questions Before Hiring A Search Marketing Agency

Pricing Strategy For Hyperlocal Business

I was quoted today at StreetFightMag.com on pricing strategy for businesses who sell into SMBs: [box]1. Understand your product’s value. “One pricing model that works for one company may not work for another, so of course, do your research online and look at your competitors. I think it starts with understanding the value that your … Continue reading Pricing Strategy For Hyperlocal Business

5 Things SMBs Can Do to Optimize for Mobile Search

The mobile marketing boom is continuing to grow. According to BIA/Kelsey, by 2015 mobile search is expected to exceed desktop search for local business information. But what's even more interesting is recent data that demonstrates how users interact with their mobile devices when looking for local businesses. According to data from Google, 94% of smartphone … Continue reading 5 Things SMBs Can Do to Optimize for Mobile Search