The Deep Specialization Podcast

The Deep Specialization Podcast

Hosted by: Corey Quinn

Everyone knows the power of focus in business, but not everyone knows how to do it well. On this show, you'll hear from 7, 8, and 9-figure founders and executives who've been wildly successful by taking a vertical...

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Episodes

Anyone, Not Everyone, Chapter 16: Build the Team

Episode: 16 Chapter Sixteen of Anyone, Not Everyone outlines the importance of the agency founder in leading the transition to vertical market specialization, emphasizing that early successes can be achieved with the...
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Building an Agency Holding Company w/ Peter Kang

While we’ve had troves of agency founders on this show, today’s guest brings a unique spin to the typical genesis story. Peter Kang, Co-Founder of Barrel Holdings, started out running a website agency some 20 years...
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Anyone, Not Everyone, Chapter 15: Vertical Relationship Sales and Marketing Strategies

Episode: 15 Chapter Fifteen of Anyone, Not Everyone discusses the significance of being on the "day one list" of vendors that buyers consider without prior research, achieved mainly through colleague recommendations,...
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Why You Need a Fractional CMO w/ John Jantsch

"If I would have called my services Fractional CMO 10 years ago, people would have thought I was crazy. Now, the market's ready for it.” – John Jantsch, Founder of Duct Tape Marketing. In recent years, we’ve witnessed...
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Anyone, Not Everyone, Chapter 14: Vertical Outbound Sales and Marketing Strategies

Episode: 14 Chapter Fourteen of Anyone, Not Everyone highlights the power of vertical outbound sales and marketing strategies, stressing the importance of proactively reaching out to potential clients within a...
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Scaling Sales with The Law of Attraction w/ Justin Michael

“I built out a cold outreach methodology around heuristics, which is a series of pattern interrupts, or shortcuts.” Justin Michael, Co-Founder of Hard Skill Exchange Ready for a different perspective on sales...
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Anyone, Not Everyone, Chapter 13: Vertical Inbound Marketing Strategies

Episode: 13 Chapter Thirteen of Anyone, Not Everyone discusses vertical inbound marketing strategies, emphasizing the need for agencies to be easily discovered by potential clients who are already seeking solutions....
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Mastering the Landscaping Vertical w/ Rob Murray

“Eventually, we stopped the shenanigans and got vertical."  –  Rob Murray, Founder and President of Intrigue Media Some founding stories are more eccentric, and entertaining, than others, and today’s guest certainly...
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Anyone, Not Everyone, Chapter 12: Vertical Sales and Marketing Strategies | Plan Your Campaigns

Episode: 12 Chapter Twelve of Anyone, Not Everyone outlines the necessity of creating specific sales and marketing materials to appeal to a chosen vertical market, stressing that most of a client's buying decision is...
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White-Label Agency Services w/ Manish Dudharejia

“The first six, seven years were a lot of lessons. I made a lot of mistakes. I did not know how to lead people. I didn't know what kind of people should be hired."  –  Manish Dudharejia, Founder and President E2M...
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Anyone, Not Everyone, Chapter 11: Vertical Sales and Marketing Strategies | Plan Your Campaigns

Episode: 11 Chapter Eleven of Anyone, Not Everyone discusses vertical sales and marketing strategies, emphasizing the importance of choosing specific actions and avoiding others. The chapter breaks down the sales and...
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Proven 7-Figure Agency Roadmap w/ Josh Nelson

"Niche is the number one growth accelerator."  – Josh Nelson, Mentor & Coach at Seven Figure Agency Growth can happen in an instant when you’re doing the right things. But when you find the right fit, niche,...
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