The Deep Specialization Podcast

The Deep Specialization Podcast

Hosted by: Corey Quinn

Everyone knows the power of focus in business, but not everyone knows how to do it well. On this show, you'll hear from 7, 8, and 9-figure founders and executives who've been wildly successful by taking a vertical...

All Episodes

Episodes

Going All In on Small Law Firms w/ Brendan Chard

"Unlike other professions, there's a helping atmosphere in law. They're always networking and talking with each other." Brendan Chard, Founder of The Modern Firm. And, it was those initial referrals that got Brendan...
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Agency-Building & When Not to Niche Down w/ Damon Burton

"You have to go slow to go fast." Damon Burton, Founder and President of SEO National. It’s not only a catchy saying, it’s true in many facets of building a verticalized business. And who better to dive into the...
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Gifting For Growth w/John Ruhlin

“We started to realize that we're going to become the expert at how to use high level, unique, creative, physical goods to deepen relationships, open doors, and 10X referrals.” – John Ruhlin, Co-Founder of...
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Vertical Agencies Aren’t Built Overnight w/ Sasha Berson

"Everything gets easier once you're a specialist in a vertical, and profitability follows.” – Sasha Berson When it comes to niching down, nothing gives you a lesson like learning from failures and mistakes. And...
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Productizing Social Proof w/ Sam Shepler

"It was a lot of brute force, cold outreach, going direct to people.” – Sam Shepler What every agency founder knows about starting up shop, is that the reality of growth in the early days comes from simply pounding...
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Hooking New Roofing Clients w/ Tim Brown

"We're a-get-sh*t-done workhorse agency. We're not sitting around wasting a bunch of their money and time on fluff.” – Tim Brown Today’s guest has a no-frills approach to the agency he’s been building for the past...
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Defying the Odds in Travel and Tourism w/ Nicole Mahoney

How do you keep serving your vertical when it goes into freefall? Today’s guest not only overcame the challenge during the pandemic, but emerged driving 40% year-over-year growth. Nicole Mahoney, the Founder of Break...
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EOS and Vertical Specialization w/ Justin Mink

“It was like the universe was telling me what I needed to do was EOS.” – Justin Mink, a Certified EOS Implementer Today’s guest is Justin Mink, a certified Entrepreneurial Operating System Implementer. In a nutshell,...
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Find the Niche Within the Niche w/ Adam Turinas

“Pick a niche and then find a niche within the niche.” – Adam Turinas, Founder of Healthlaunchpad. Today’s "Vertical-Go-To Market" guest is the Founder and CEO of Healthlaunchpad, a company that specializes in...
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Building Pharma Agency Success w/ Jeff Spanbauer

“Work on yourself, what got you here is not going to get you there.” – Jeff Spanbauer, Founder of Relevate Health. Today’s guest is the Founder and Chairman of Relevate Health, an eight-figure, nearly two-decade-old...
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The Generalist Agency Is Over w/ Allan Dib

"The days of the generalist marketing agency are over."  It’s a provocative take, but hear today’s guest out. Because if anyone knows what they’re talking about, it’s Allan Dib. Allan is the author of The 1-Page...
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Beyond the Buzz: AI In Marketing w/ Mark de Grasse

“Marketing is about to get a lot more fun.” If you ask today’s guest, marketing has been extremely stagnant for the past decade and a half. AI is here to change it all for the better, and more entertaining, too! This...
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