The Deep Specialization Podcast

The Deep Specialization Podcast

Hosted by: Corey Quinn

Everyone knows the power of focus in business, but not everyone knows how to do it well. On this show, you'll hear from 7, 8, and 9-figure founders and executives who've been wildly successful by taking a vertical...

All Episodes

Episodes

Anyone, Not Everyone, Chapter 10: Develop Your Vertical Messaging Guide

Episode: 10 Chapter Ten of Anyone, Not Everyone presents the development of a Vertical Messaging Guide as an essential framework for consistent, high-quality messaging in marketing efforts for a chosen vertical...
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Going National, Staying Boutique w/ Susan Quinn

"We specialize in B2B and we specialize in the experiences of three things: A better brand that will create a better employee experience and ultimately, a stronger client experience."  – Susan Quinn, President and CEO...
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Anyone, Not Everyone, Chapter 9: Establish Your Point of View | Match Your Message to Your Vertical

Episode: 9 Chapter Nine of Anyone, Not Everyone discusses how crafting a unique Point of View (POV) for your agency provides a competitive edge and serves as a key differentiator in a crowded marketplace. The...
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High Risk, High Reward Vertical w/ Dan Serard

"We've operated in over 30 states in Europe, Mexico and Canada. The Cannabis Creative Group has absolutely taken off like wildfire."  – Dan Serard, VP of Sales and Marketing for Cannabis Creative Group  Let’s take a...
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Anyone, Not Everyone, Chapter 8: Create Your Vertical Positioning

Episode: 8 Chapter Eight of Anyone, Not Everyone outlines a four-step process for developing a distinctive vertical positioning, ensuring your agency stands out in the marketplace. It involves identifying key...
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An Agency Business in a Box w/ Jeff Tomlin

"The average small business uses over three dozen different pieces of software to run different aspects of their business."  – Jeff Tomlin, Co-Founder & CMO of Vendasta If you had to summarize Vendasta’s...
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Anyone, Not Everyone, Chapter 7: Know Your Vertical Competition | Study Your Vertical Market Buyer

Episode: 7 Chapter Seven of Anyone, Not Everyone advises on the importance of understanding your competition in the chosen vertical market, with 90% of marketers reporting positive outcomes from such research. It...
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What a Profitable Agency Is Made Of w/ Marcel Petitpas

"The higher that gross margin is, the more optionality you have to make deliberate decisions about your agency."  – Marcel Petitpas, Co-Founder & CEO of Parakeeto Agency founders are often incredible visionaries...
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Anyone, Not Everyone, Chapter 6: Get into the Mind of Your Vertical Buyer | Choose the Perfect Vertical Market

Episode: 6   Chapter Six of Anyone, Not Everyone stresses the significance of deeply understanding the needs, desires, and fears of your target vertical market to create marketing that resonates and stands out amidst...
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Agency Growth Takes Blood, Sweat & Tears w/ Nora and Eric

"The two challenges that we see with most agencies are that they don't have a clear growth strategy nor the resources to execute it. "  – Eric Brown, Co-Founder at Blood Sweat & Tears Most agencies initially grow...
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Anyone, Not Everyone, Chapter 5: The Four-Step Process | Choose the Perfect Vertical Market

Episode: 5   Chapter Five of Anyone, Not Everyone introduces a four-step process for selecting the ideal vertical market for your agency, including gathering client data, identifying potential verticals, scoring them...
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Positioning a Specialized Agency for Scale w/ Marty Menard

"We went from generalist agency to performance marketing for franchises and renovations."  – Marty Menard, President of Giant Creative Finding success by niching down your agency focus surely isn’t a new story on this...
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