The Deep Specialization Podcast

The Deep Specialization Podcast

Hosted by: Corey Quinn

Everyone knows the power of focus in business, but not everyone knows how to do it well. On this show, you'll hear from 7, 8, and 9-figure founders and executives who've been wildly successful by taking a vertical...

All Episodes

Episodes

Hooking New Roofing Clients w/ Tim Brown

"We're a-get-sh*t-done workhorse agency. We're not sitting around wasting a bunch of their money and time on fluff.” – Tim Brown Today’s guest has a no-frills approach to the agency he’s been building for the past...
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Defying the Odds in Travel and Tourism w/ Nicole Mahoney

How do you keep serving your vertical when it goes into freefall? Today’s guest not only overcame the challenge during the pandemic, but emerged driving 40% year-over-year growth. Nicole Mahoney, the Founder of Break...
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EOS and Vertical Specialization w/ Justin Mink

“It was like the universe was telling me what I needed to do was EOS.” – Justin Mink, a Certified EOS Implementer Today’s guest is Justin Mink, a certified Entrepreneurial Operating System Implementer. In a nutshell,...
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Find the Niche Within the Niche w/ Adam Turinas

“Pick a niche and then find a niche within the niche.” – Adam Turinas, Founder of Healthlaunchpad. Today’s "Vertical-Go-To Market" guest is the Founder and CEO of Healthlaunchpad, a company that specializes in...
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Building Pharma Agency Success w/ Jeff Spanbauer

“Work on yourself, what got you here is not going to get you there.” – Jeff Spanbauer, Founder of Relevate Health. Today’s guest is the Founder and Chairman of Relevate Health, an eight-figure, nearly two-decade-old...
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The Generalist Agency Is Over w/ Allan Dib

"The days of the generalist marketing agency are over."  It’s a provocative take, but hear today’s guest out. Because if anyone knows what they’re talking about, it’s Allan Dib. Allan is the author of The 1-Page...
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Beyond the Buzz: AI In Marketing w/ Mark de Grasse

“Marketing is about to get a lot more fun.” If you ask today’s guest, marketing has been extremely stagnant for the past decade and a half. AI is here to change it all for the better, and more entertaining, too! This...
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The Science of Scaling a Niche Agency w/ Erik Clausen

“We've maintained a vertical focus throughout the 20-year history of the agency, it has been part of the secret of our success.” - Erik Clausen, Managing Partner at CG Life Wondering how to achieve sustained success...
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3 Essential Financial Benchmarks for Agencies with Jon Morris

“Marketing really is your greatest sales enablement tool.”  The question is, are you spending enough on marketing to impact growth? How much even IS enough for a digital agency? Luckily for you, today’s guest comes...
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Authority Is ROI with Stephen Woessner

How do you sell agency services with authority? Now that’s a million-dollar question. Luckily, today’s guest has the answers. Let’s welcome to the show Stephen Woessner, Founder and CEO of Predictive ROI and a...
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'From Gavel to Google’: Seth Price's Journey from Lawyer to Digital Agency Owner

"It's like dating — every conference, every touchpoint, you're building a level of trust that culminates in a powerful, long-term relationship."  If you ask Seth Price, The Founder of BluShark Digital, being a...
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Winning in a Super-Competitive Niche w/ Xaña Winans

“You have no idea how competitive the dental marketing niche is…” We have a feeling that today’s guest, Xaña Winans, Founder of Golden Proportions Marketing, is about to tell us all about the quirks of her niche (and...
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