[Podcast] High Risk, High Reward Vertical

"The Cannabis Creative Group has absolutely taken off like wildfire."  – Dan Serard, VP of Sales and Marketing for Cannabis Creative Group 

(🎙️ listen now)

Let’s take a deep dive into a vertical that certainly is anything but dull. This week's guest, Dan Serard, is a trailblazer in cannabis marketing and has stories to tell.

We discuss everything from carving out a vertical for a highly regulated product to dreaming up a standalone event brand for industry networking and the building blocks that made CGC the success that it is today.

We cover in this episode:

  • Starting the cannabis vertical at an agency.
  • The quirks of the industry and navigating restrictions.
  • How CCG grows through thought leaderships, partnerships, trade shows, and more.
  • Building community for long-term success.

Here are some actionable key takeaways for agency founders:

  • GTM skills, even from a different industry, is a great skill set for sales leaders.
  • Try to find spaces where you can show up first to gain an unfair advantage.
  • Be active at industry associations; it’s a space not all agencies play in.
  • Be the connector between clients and prospects at industry events to build community.

🎧 Listen to the episode now:

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