[Podcast] Agency Growth Takes Blood, Sweat & Tears

"The two challenges with most agencies are that they don't have a clear growth strategy nor the resources to execute it."  – Eric Brown, Co-Founder at Blood Sweat & Tears

(🎙️ listen now)

Where do agencies typically get stuck, and how can they break through?

There are no better people to answer these questions than today’s guests Nora DiNuzzo and Eric Brown, co-founders of the agency growth consultancy Blood Sweat & Tears.

Nora and Eric join the Deep Specialization show to discuss their approach to agency growth, and how all agency leaders should set foundational growth strategies to inform their tactics. 

We cover in this episode:

  • The Blood Sweat & Tears approach to agency growth.
  • Hair-on-fire growth challenges agencies face.
  • The surprising thing weighing down agencies. Hint: It’s not the clients!
  • How your brand and persona come into play when driving growth.

Actionable key takeaways for agency founders:

  • Selling to your network will dry out eventually; you need a growth strategy for the next phase.
  • Foundational strategies always triumph over tactical growth initiatives.
  • When you’ve figured out who you are, growth becomes natural.
  • Get outside perspective when you’re stuck on growth.

🎧 Listen to the episode now:

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