[New Episode] Scaling With Productized Services

"When people talk about scale, they really mean leverage." – Greg Hickman, Founder of AltAgency

(🎙️ listen now)

This week, we welcome Greg Hickman on the show. He is an industry veteran and Founder of AltAgency, a consultancy that helps agencies, service providers, and freelancers drive growth without sacrificing their nights and weekends by packaging their expertise, installing systems for growth, and leveraging automation to save time.

In this episode, Greg shares his philosophy for setting up systems, defining your core customer base, and productizing your offering to enable repeatable growth.

Here’s what we cover:

  • The evolution of Greg’s company, his founder journey, and how the offering has shifted over time.
  • The concept of affinity in verticalized businesses and why specialization wins.
  • Greg’s take on customized offering versus productized services.
  • Scaling through monetizing expertise, not just headcount.

Here are some actionable key takeaways for agency founders:

  • Scaling isn’t about arriving at a destination, it’s about having a continuum where you have room for growth.
  • You need to have affinity with the vertical you’re serving; empathy builds success.
  • Starting out, try different things to find your sweet spot, but then narrow it down.
  • Productizing services creates efficiencies, and efficiencies grow businesses.

🎧 Listen to the episode now:

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