White-Label Agency Services w/ Manish Dudharejia

“The first six, seven years were a lot of lessons. I made a lot of mistakes. I did not know how to lead people. I didn't know what kind of people should be hired."  –  Manish Dudharejia, Founder and President E2M Solutions

This week’s guest, Manish Duharejia, is a true agency aficionado with over a decade at the helm of his marketing company, E2M Solutions. Founded in 2012, E2M Solutions is an integrated white label digital agency that helps other agencies expand their capacity through white label services.

Today, Manish runs a 200-person operation with offices in California and India. From his beginnings in SEO to becoming a company founder, Manish joins the show to detail his journey in building a thriving global company.

What is refreshing about Manish is his candor around the lessons he’s learned, including challenges and even failures. For instance, he had to scale his team back from 120 to 40 to build out sustainable processes first, so he could ultimately get the company back on track.

While Manish initially built momentum by partnering with agency coaches and sponsoring events, what truly accelerated growth was switching from project-based fees to unlimited services with fixed costs. 

What else did the trick? 

Listen to the episode to uncover valuable learnings on niching down, running an offshore team, hiring order, as well as leadership hits and misses, and key milestones for E2M Solutions.


Here’s what we cover in this episode:

  • How agencies can scale with white label services.
  • Hard lessons and company growing pains.
  • The benefits (and process) of niching down.
  • Why Manish built his business leveraging both US and Indian talent.


Here are some actionable key takeaways for agency founders:

  • The challenges you face at different stages of growth are unique; always stay one step ahead and plan for the next threshold.
  • Problem-solving mindset calls for positivity and transparency.
  • Niching down means saying no for a reason. Don’t fear it.
  • It is better to be a specialist in a vertical market because you become an expert in helping clients solve problems.


The resources mentioned in this episode are:

- Connect with Manish on LinkedIn Here
- Check out E2M Solutions Here

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