Going National, Staying Boutique w/ Susan Quinn

"We specialize in B2B and we specialize in the experiences of three things: A better brand that will create a better employee experience and ultimately, a stronger client experience."  – Susan Quinn, President and CEO of Circle S Studio

It’s not every day you get to sit down with an agency leader with a career spanning four decades, and running! This week’s podcast guest, Susan Quinn, is not only deeply experienced, but also one of those leaders who spits quotable business wisdom on every turn.

So, let’s get into it. 

Susan is the President and CEO of Circle S Studio, an experience agency specializing in B2B and professional services.

A lot has happened since the agency’s inception all the way back in 1999. The company has since grown into a national operation that still today maintains an intentionally boutique status with 16 full-time employees and a roster of trusted contractors. 

With 75 clients in any given year, Susan’s agency has delivered hundreds of projects in the realm of B2B marketing. Needless to say, those numbers also contain a wealth of agency management experience from sales to operations and marketing.

Corey and Susan sit down to cover everything from agency marketing tactics, conference approach, attracting the right clients through content, how to lead with purpose, and most importantly,  “Do not edit your dreams. Think big, go big and big things will happen.”


Here’s what we cover in this episode:

- Susan’s impressive career spanning four decades.

- Creating frameworks around brand and customer experience.

- Finding the growth path, and how Agency Management Institute helped.

- The invaluable lessons and tips Susan has learned along the journey.


Here are some actionable key takeaways for agency founders:

- Examine what part of your efforts is actually bringing in revenue, and double down on that.

- Find an ecosystem of partners who think differently, helping you find ways to operate better.

- You can diversify your client base while still remaining specialized to mitigate market risks.

- When it comes to marketing the agency, speaking and original research have been the cornerstones of Susan’s success.


The resources mentioned in this episode are:

- Connect with Susan on LinkedIn Here
- Check out Circle S Studio Here

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