An Agency Business in a Box w/ Jeff Tomlin

"The average small business uses over three dozen different pieces of software to run different aspects of their business."  – Jeff Tomlin, Co-Founder & CMO of Vendasta

If you had to summarize Vendasta’s marketplace for small and medium sized agencies, it would be, in Jeff’s words, “Business in a box”. 

Vendasta gives 80k+ agencies a full-stack platform to rebrand and resell online services to local business clients, granting them the scalability of a SaaS recurring revenue model. Simplifying operations, the company lets agencies acquire, retain, expand and manage clients all in one place, removing many of the pain points agencies face as they’re looking to grow their business.

Jeff joins The Deep Specialization Podcast to share his 17-year founder journey, going from building solutions for the media vertical and reputation management software to shaping up what Vendasta is known for today: a central online growth hub for agencies.

Jeff and Corey dive into topics like finding product fit, building Vendasta, successes and failures, as well as invaluable leadership lessons accumulated along the way.

Here’s what we cover in this episode:

  • Vendasta’s 17-year journey and Jeff’s background.
  • Typical inefficiencies in running a small business tech stack at an agency.
  • The audacious goal Jeff’s team is working towards.
  • Differentiation and positioning.

Here are some actionable key takeaways for agency founders:

  • If you’re offering solutions, building a suite can 3x retention rates.
  • As you grow, be mindful of your growing tech stack and how to manage it.
  • Embrace agility as a young organization, and don’t be afraid to fail.
  • Don’t get caught up in the minutia of operations, build workflows with tech, instead.

The resources mentioned in this episode are:

  • Connect with Jeff on LinkedIn Here
  • Check out Vendasta Here

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