The perception of vertical specialization ≠ reality

What people think about specializing in a vertical:

  • We’ll be bored dealing with the same problems and people every day
  • Too many eggs in one basket
  • Too much risk
  • Limited growth opportunities
  • The work we do won’t be “creative” or groundbreaking

What people find when specializing in a vertical:

Vertical Specialist > Generalist

Have a great weekend!


Like this message?
Subscribe now to get a 1-minute, high impact tip every weekday!

🤮 I hate SPAM. I will never sell your information for any reason.