This one thing makes a lot of things much easier

Taking a vertical market approach is like tipping the first domino.

Once you do, a lot of things get much easier.

  • You know who to target online with ads
  • You know who to create thought leadership for
  • You know what keywords to rank for
  • You know which podcast to start
  • You know which email newsletter to launch
  • You know which associations to join
  • You know which conferences to attend
  • You know which influencers to connect with
  • You know which partnerships to seek out
  • ...and much more

Here's the thing...when you know who you're targeting specifically, you waste a lot less time on things that don't move the needle.


Have a great day!


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