This one thing makes a lot of things much easier
Taking a vertical market approach is like tipping the first domino.
Once you do, a lot of things get much easier.
- You know who to target online with ads
- You know who to create thought leadership for
- You know what keywords to rank for
- You know which podcast to start
- You know which email newsletter to launch
- You know which associations to join
- You know which conferences to attend
- You know which influencers to connect with
- You know which partnerships to seek out
- ...and much more
Here's the thing...when you know who you're targeting specifically, you waste a lot less time on things that don't move the needle.
Have a great day!