Mining for gold: niching down in construction
Want to unearth a niche that is both profitable and lucrative to your agency?
In this episode of the Vertical Go-To Market Podcast, Luke Eggebraaten and I dive into the topic of niching down in the construction industry.
We discuss:
- The power of niche marketing and how it can elevate your agency to new heights.
- The merits of community-building and how it can generate new business leads.
- Niching down both in terms of industry and offering to provide a superior client experience (and business outcomes).
- Consistency on social and why keeping a regular posting cadence is paramount for business growth.
Actionable Key Takeaways for Agency Founders:
- Niche down even if it means saying no to short-term business.
- Offering a full menu of agency services isn’t always what your clients need: make decisions for them.
- Prioritizing connections isn’t always the fastest path to new business but it is the most consistent one.
- And more...
🎧 Listen to the episode now:
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Best,
CQ
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