From 0 to 60,000 customers in five years

"We sold to 39 out of the 40 people in the room immediately. And the 40th person converted a few days later." Robin Alex, Founder of HighLevel.

(🎙️ listen now)

It can take a long time for a B2B software product to gain traction. That wasn’t the case for today’s guest, who, by luck and brilliant vision, found success from the start.

A lifelong entrepreneur, Robin joins The Deep Specialization Podcast to share his founding story, going from building companies in his dorm room to co-founding a software company that has skyrocketed to 60,000 customers in just five years. 

Here’s what we cover in this episode:

  • Founding story and selling to an entire room at a mastermind as a launchpad.
  • What an immediate product-market fit looks like.
  • Scaling a company to 60K customers and bootstrapping much of the success.
  • Taking $60M from a minority investor.

Actionable key takeaways for agency founders:

  • Be nimble with your sales efforts during the early days, and adjust your pitch as you go.
  • Networking through authentically helping others is the best way to build lasting business relationships.
  • Onboarding calls give you valuable insights to better define your ICP, sales process, and product.
  • Convey a culture of service where customers truly feel like they are taken care off, and you’ll win.

🎧 Listen to the episode now:

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