A powerful ingredient for your marketing

Earlier today, I wrapped up a call with a client who had a big breakthrough moment.

The conversation involved client interviews.

They realized just how powerful they can be.

Client interviews reveal their specific problems before choosing you or your solution.

Specific client problems are amazing, powerful ingredients for your marketing.

People like your clients are suffering from the same problems. Problems you can solve for them.

When you use these specific problems in your marketing, you will attract them like a moth to a flame.

CQ

P.S. Chapter 6 in my book, Anyone, Not Everyone, gives you a step-by-step guide for running client interviews like a pro.