"Why get involved with associations?" Part Two

Yesterday's post was part 1 of 2 answering the question "Why get involved with associations?"

You can read Part One here.

The second reason why I tell my clients to get involved with trade associations (that their target customers are members of), is you become a safer choice. 

Why? 

Because you’re a member of the same community they are. 

It communicates you’re not solving generic problems, but instead you’re a specialist solving specific problems that your customer faces as a plumber, roofer, dentist, franchise, etc.

By signaling you specialize in your buyer's industry, you stand out from your generic competitors.