A Proven System to Escape Founder-Led Sales
Anyone, Not Everyone
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Are you ready to escape founder-led sales?
Anyone, Not Everyone gives you the 5 steps to transform your agency from a generalist to a vertical market specialist using Deep Specialization™.
Inside you'll discover how to:
- Identify and choose the best verticalStop guessing and pick a winner.
- Position your brandBecome the vertical's go-to provider.
- Deploy inbound strategiesAttract the right clients automatically.
- Launch gift-based outbound™Profitable campaigns that open doors.
- Build key relationshipsConnect with influencers and associations.
Praise for Anyone, Not Everyone
Endorsed by industry leaders and bestselling authors.
"Anyone, Not Everyone gives you the ultimate roadmap to becoming the best loved agency for a focused vertical market. A must read!"
Dr. Benjamin Hardy
Author of Be Your Future Self Now
"The days of the generalist marketing agency are over. If you aren’t positioning yourself as a specialist and tightly defining your niche, you’re doing business in hard mode."
Allan Dib
Author of The 1-Page Marketing Plan
"One of the secrets to great positioning is having compelling value aimed at a tightly defined target market. Anyone, Not Everyone is a must-read for agency owners."
April Dunford
Positioning Expert and Author of Obviously Awesome
"When people ask me if I would have done anything differently, I say no except one thing: I would have chosen our niche from day one. We’d be 5x the size we are now."
Alex Membrillo
CEO of Cardinal Digital
"Anyone Not Everyone is a must-read for agencies that want to accelerate their growth and improve profitability. As someone who has built a highly specialized firm, I can attest first-hand to the effectiveness of these strategies."
Marcel Petitpas
CEO & Co-Founder, Parakeeto Inc.
"Aim high, dig deep. Go big, think narrow. Corey unravels the specialization paradox, a lesson our agency learned the hard way. After reading this, you’ll have the boldness to say no thank you to subpar clients."
Aaron Ross
Coauthor of Predictable Revenue
“Is this a good fit for my agency?”
I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.
You’re likely a strong fit if:
- You’re generating $1M–$20M+ annually
- You want to lead your market, not blend into it
- You’re thinking about long-term scale, not short-term tactics
- You want a growth engine that doesn’t rely on you
- You value clarity over complexity
- You’re open to advanced growth levers, including acquisitions
Escape Founder-Led Sales With My Free Book
My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.
Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.