The Who and What of Specializing

Here are two ways you can specialize your business:

1/ Who do you serve?

Do you serve businesses of all shapes and sizes?

Or a narrow market vertical?

Or something in between?

2/ What do you do?

Do you provide a broad set of services?

Or just one?

Or something in between?

Takeaway: the more specific you are on those ranges, the more specialized your firm's positioning can become.

Here's an example of soggy positioning:

I provide online marketing to businesses. 🤮

Here's an example of sharper positioning:

I specialize in helping cosmetic surgeons with their Technical SEO. 🎯

Questions to ponder:

👉 Who do we specialize in serving?

👉 What do we specialize in doing?

Have a great day!

CQ