Testimonials From Happy Customers
Corey Quinn
Founder, Deep Specialization™
Who is the best person to get a customer video testimonial from?
A/ Your happiest customers
B/ Your customers who are relatable to your future buyer
C/ All the above
The correct answer is "C."
Why? Because great testimonials are emotionally and functionally relatable to your future buyers.
An unrelatable testimonial does nothing to convince buyers your product will help them.
But, a relatable testimonial is convincing and compelling. 🔥
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
