Ep. 12: Unlocking Explosive Growth: Becoming a Vertical Expert

I'm excited to share the latest Vertical Go-To-Market podcast episode, where we dive into the journey of Dave Hanson, president of ClientTether. In this episode, we explore how Dave transformed ClientTether into a vertical-focused CRM powerhouse targeting the franchising industry.

Listen to the episode now: 

• Podcast Website

• Apple Podcasts

• YouTube

• Spotify

• Amazon Music

Here's what we cover in this episode:

👉 The importance of narrowing your focus and becoming a vertical expert to skyrocket your business growth

👉 The development and business decisions behind transforming Clientele into a vertical-focused platform

👉 The challenges of supporting multiple IT infrastructures and lead sources

👉 The massive impact of honing in on one niche and the impressive success of their new platform

👉 The value of being able to speak the industry language authentically to establish trust with potential customers

👉  The power of word-of-mouth marketing and how to harness it for your own success

Don't miss this incredible conversation packed with valuable lessons and experiences from Dave's journey in verticalizing ClientTether and leveraging word-of-mouth marketing to fuel growth.

Let me know what you think of the episode.