Identify Your Most Profitable Niche in Your Existing Customer Base in 5 Days

Who is this course for?

SaaS & Agency Founders, CMOs and marketers who:

• Are dealing with skyrocketing customer acquisition costs (CAC)
• Are suffering from unsustainable customer churn
• Are being stretched too thin from serving too many types of customers
• Can no longer afford to take a shotgun approach to marketing

Why do this course?

Because you'd love:

• Near zero acquisition cost (because word of mouth is so good)
• 90%+ retention (because they stay and upgrade without question)
• Ample time and resources to focus on your best customers
• ROI+ marketing that drives predictable revenue

What you need:

• Enough client data and revenue to find insights (min. revenue $500K, ideally $2M+)
• A driving desire to improve sales velocity, retention, and customer satisfaction

FAQ:

Q: What if I already know which customer segment is the most profitable?
A: Your instincts are probably right. This email course will help you to validate your gut.  You'll also have supporting data you can use when others challenge you.

Q: Why is identifying my most profitable segment important?
A: Knowing where the profit comes from helps clarify areas of your business that you should double down on, and areas where you need to make changes.

Q: What makes you qualified to give this course?
A: I formed this process based on my experience as Scorpion's CMO where we grew revenue from $20M - $150M by first focusing on one, and then several verticals.  I now take my clients through this process 1:1. It works.