Your only vertical, or just your first one?
Some agency founders meet their growth goals by focusing on one vertical market.
For others, it can be a stepping stone to larger growth opportunities.
For example, at my last company, Scorpion, we initially sold to attorneys and hospitals. Then, we expanded to home services, franchise brands, and medical practices.
This scaled the company to the $150M mark.
Here's the thing...
Just because you start with one vertical market doesn't mean you have to stop there.
Have a great weekend!