Your Most Profitable Niche
Here's a framework for finding your most profitable niche in your existing customer base:
- The numbers work: they're easy to keep, have high average revenue, short sales cycles, and high levels of satisfaction
- There's good mojo: both sales and customer success enjoys working with them, and you like them, too
- There's a large addressable market: the more buyers to target, the better
Because who wouldn't like to fill their business with profitable customers? :)
