Your Competitors Are Stealing From You

Your competitors are stealing from you.

• They steal your messaging.
• They steal your positioning.
• They steal your feature set.
• ...and so on.

But there is one thing that's untouchable.

Your Point of View ("POV").

Why?

A POV is your opinion about the world today and your vision for the future.

Your POV puts the problem you're solving into a unique perspective that is yours alone.

Sure, others can copy the words you use.

But they'll never truly see the world as you do.

That's why unafraid companies share their POV everywhere. They know it's untouchable.

Questions to ponder:

👉 What's our POV?

👉 Are we communicating our POV clearly and consistently to the market?

👉 Why or why not?