Stop trying to serve everyone (we grew to $150M doing this instead)
Most agencies try to serve everyone.
Big mistake.
Here's what I learned scaling an agency to $150M:
The riches are in the niches.
Here's why ⬇️
- As generalists, we:
- Fought for every deal
- Competed on price
- Had thin margins
- Then we focused on personal injury attorneys.
People said we were limiting ourselves.
They were wrong.
- Results after specializing:
- Revenue grew 7X
- Industry-leading retention
- Sales team grew from 6 to 100
- Built a $150M business
- The Deep Specialization™ framework:
- Pick ONE vertical
- Become the expert
- Build systems
- Scale with confidence
The truth?
Going narrow is the fastest path to growing big.
Want to escape founder-led sales and scale your agency in 2025?
I've packaged everything I learned about becoming the go-to vertical specialist agency into a proven program that works.
The Deep Specialization Accelerator helps agency founders:
- Choose the perfect vertical
- Build trust and authority
- Create predictable growth
- Scale beyond founder dependence
Ready to transform your agency?
CQ
