Why Technical Excellence Won’t Differentiate Your Agency
Had an agency tell me yesterday they were "technically excellent."
They build perfect WordPress sites. They're cutting edge. They're technically remarkable.
Nobody cared.
Here's the truth about technical excellence:
- It's table stakes, not a differentiator
- Most clients can't evaluate it
- It only matters if it solves specific problems for specific people
Example: One of my clients is deeply technical. But they don't lead with that. They lead with "we help digital health companies drive new patient appointments in the next 3-4 days."
The tech supports the story. Not the other way around.
Stop selling your expertise. Start selling their outcomes.
