Why Specialization Beats Expansion for Agency Growth

Chris had momentum. A fast-growing SEO agency for law firms.

Then came the advice:

“You should expand into home services and dentists!”

He listened.

➡️ Rebranded

➡️ Expanded his services

➡️ Got a few big clients...

But here's what actually happened:

❌ His messaging diluted

❌ His lead quality dropped

❌ His conversion rate tanked

In 7 months, he lost momentum and had to pivot back to legal.

Lesson? The riches really are in the niches.

Specialization isn’t just about “marketing.”

It’s about efficiency, delivery, scoping, and profit.

Thinking about going broad? Think again.