Why Inbound Alone Won’t Scale Your Agency to $10M+
Most agency founders think they have a sales strategy.
But what they really have…
is a marketing funnel that sometimes converts.
I spoke to a team doing $5M/year.
They want to get to $10M plus.
40 staff.
Strong retention.
Solid recurring revenue.
Relying on inbounds.
They were comfortable.
Too comfortable.
Here’s the thing about scaling your agency:
- Inbound makes you lazy.
If your leads come from referrals, SEO, or word-of-mouth, you’re not selling—you’re catching.
That’s fine... until it isn’t. - Growth caps without outbound.
Inbound alone can’t scale fast.
The 8-figure jumps require intentional, outbound action. - Fat cats starve when the food stops.
No outbound engine.
No dream client list.
No gifting strategy.
No sales muscle for cold starts. - The longer you wait, the harder it gets.
Outbound isn’t a “someday” skill.
The best agencies build it now—while things are good.
Ask yourself: “What happens if our marketing lead flow dries up for 90 days?”
If that thought scares you…
you know what to do.
👉 Build the outbound machine before you need it.
