Why I Pulled the Plug on a ‘Successful’ Channel
A lot of agency founders are afraid to kill a channel that’s working… even when it’s not working for them.
For years, I ran my podcast as an interview show.
It introduced me to incredible agency owners.
It built my network.
It was “successful” by most measures. (top 2% podcast in the world)
But here’s the thing:
It stopped giving me the outcomes I needed.
The show made my guests the hero.
The conversations were great…
…but my own ideas, frameworks, and strategies were taking a back seat.
So last week, I did something some may call “risky”…
I ended the podcast in its current form.
Here’s the pivot:
YouTube-first content strategy built around 3 pillars:
- Training videos: teaching sales, positioning, and marketing plays that actually work for agencies.
- Hot seats: live problem-solving for agency owners in my network.
- Client success stories: not fluffy testimonials, but real journeys from “before” to “after” working together.
Why?
Because I want a platform where I can lead the conversation, teach at depth, and give my audience something they can do after watching.
The lesson:
Just because something is familiar and functional doesn’t mean it’s the right vehicle for where you’re headed.
Sometimes, the best growth move is pulling the plug.
Who else has made a big content pivot like this?
What happened after you made the switch?
