Why agency founders fail at outbound

Agency founders fail at outbound because they outsource it.

Like building a house on sand, it feels like progress, but in reality, it is doomed to fail.


  • Relying on shady 3rd party prospect lists
  • Prioritizing quantity over quality
  • Using tired old scripts that everyone uses

The real focus should be building empathy for and intimacy with your target clients.

- CQ

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