Why Ads Alone Aren’t a GTM Strategy for Agencies
Your Ads Aren’t a Strategy 👀
Most agency founders confuse tools with tactics…and tactics with strategy.
A founder recently told me:
“We’ve got our go-to-market dialed in.”
What they actually had:
- A Google Ads account
- A blog
- And some SEO sprinkled in
That’s not a strategy.
That’s a couple of channels.
Here’s what a real GTM strategy looks like:
- Paid Ads (lowest leverage)
Great for testing messaging and offers fast.
But expensive if it’s your only growth engine.
- Events (highest trust)
Speaking, hosting, attending.
Nothing builds authority faster than proximity + stage time.
- Content (the long game)
Podcasts. Posts. Playbooks.
Create bingeable material your dream clients want to consume.
- Gift-Based Outbound (your accelerator)
Hyper-personal outreach to dream clients.
Combines surprise, value, and intent.
It’s outbound that doesn’t feel like outbound.
Here’s the thing…running ads is not a strategy.
Strategy tells you where to aim the gun.
Tactics are how you pull the trigger.
