When to consider specializing...

$1M to $5M generalist agencies should really consider specializing in a vertical market.

Higher fees, more word of mouth, greater ability to scale, and better valuations.

If you're great at helping clients, you'll probably be great as a vertical market specialist.


Questions to ponder:

👉 What is holding us back from specializing?

👉 Are those things real or based on belief?



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