What to do when your target vertical market shrinks
What should you do when your target vertical market starts to shrink?
Hear how David Poteet, the founder of New City, an acclaimed web design firm targeting higher education (enrollment fell by 8% from 2019 - 2022), navigated this very challenge.
On this episode of The Vertical Go-To-Market podcast, we discuss this and:
- Why focusing on a specific business vertical helps improve marketing strategies, generate qualified leads, and achieve long-term growth.
- How hiring team members with vertical backgrounds brings valuable empathy, credibility, and firsthand knowledge.
- How to expand the value you provide to your vertical clients.
- How to stay innovative and find the right balance between specialization and new challenges.
And more!
🎧 Listen to the episode now:
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Best,
CQ
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