What's brewing with agency M&A?
When should agency owners consider selling their business?
What are buyers looking for?
What’s the M&A market like in 2023?
Today, I’m interviewing Jonathan Baker, Practice Lead for Mergers and Acquisitions at Punctuation (formerly, David C. Baker). As a business owner (a multi-location brewery) and agency M&A expert, Jonathan knows a thing or two about what it takes to successfully close a deal in this market and in the agency landscape overall.
We discuss:
- The state of agency M&A this year.
- When agency owners should consider selling.
- How agency valuations are formed.
- What buyers are looking for and who’s buying.
- Who should be involved from your team in M&A talks.
Here are some actionable key takeaways for agency founders:
- If you don’t have it in you to grow your business further, perhaps it’s time for M&A.
- Selling your agency can be a growth lever to get access to systems and perks of a larger firm.
- Strong positioning, client focus, and solid processes make you more attractive for M&A.
- A specific expertise can help get you acquired by generalist agencies.
- Don’t share too much too early internally because things can change dramatically.
🎧 Listen to the episode now:
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Best,
CQ
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