What Google and Facebook won't tell you

Facebook or Google won't tell you this, but you need to STOP spending money on digital ads.

Only start once you have:

- Defined your addressable market
- Defined the competitive landscape
- Defined your unique positioning
- Defined your messaging (based on buyer interviews)
- Defined your ideal customer profile
- Defined your buyer personas

Because if you don't, you're wasting time and money.

Guaranteed.