Want to double your agency revenue?
When it comes to sales, my guest Rory J. Clark says: “Founders aren’t important.”
Rory has trained over 15,000 executives across 30 countries with his revolutionary Focus Selling system. As our sales coach at Scorpion, he helped us scale up our sales team and double our sales (and then some!).
This episode is a must-listen for any agency owner (or seller) struggling to drive growth from outbound sales. With engaging examples, anecdotes, and stories, Rory shares golden nuggets of wisdom from his career spanning over three decades.
We cover in this episode:
- Rory’s Focus Selling System and the five key areas salespeople need to master.
- The different social styles of people and how to appeal to them.
- How to connect with prospects and make them feel heard.
- Shift to discuss the prospect’s ideal future state and how to remove obstacles.
Here are some actionable key takeaways for agency founders:
- You need a system and a process for sales engagement.
- Founders are technicians, but to manage teams, you have to be entrepreneurial.
- If a salesperson can’t start a sale, they can’t finish it, either.
- Make people feel heard and understood in the sales process.
- Proposals need to communicate both the ROI and the cost of inaction.
🎧 Listen to the episode now:
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Best,
CQ
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