Want Faster Closes? Stop Giving Clients Multiple Options

Let me show you a simple shift that doubles close rates—removing choice.

Most agencies give prospects three options: good, better, best. Why? Because it feels consultative. In reality, it confuses buyers, makes you look uncertain, and slows sales cycles.

Here’s why this works:

1. One option communicates confidence. It says, “You told us what you want. We know what works. This is it.”
   
   
2. Too many options equal decision fatigue. Confused buyers don’t buy.
   
   
3. One offer, one price = frictionless close. Your offer becomes a “yes or no,” not a multiple-choice test.

At Scorpion, our reps offered one plan, customized to the prospect’s stated goals. No tiers. No toggles. That move helped us scale to 600 deals per quarter.

Want faster closes? Simplify the decision.

CQ