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VGTM Ep. 6: The Story of a Platinum Hubspot Partner

Is being a Platinum Hubspot Partner a lasting differentiator?

It wasn’t for this agency.

I recently sat down with Carman Pirie, co-founder of Kula Partners to unpack his journey from Platinum Hubspot Partner to a leading agency specializing in the manufacturing sector.  

In this episode of the Vertical Go-To-Market podcast, you’ll hear: 

> The market forces that provoked them to specialize

> Why they chose manufacturers as their focus vertical

> How they transitioned from a generalist agency to a vertical specialist agency

> The biggest fear in selecting a vertical focus

> How they built early momentum in the new focus vertical of manufacturing

> and much more. 

Watch or listen now: 

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