Let's Talk

VGTM Ep. 4: From Start-Up Marketing Agency to 8-Figure Acquisition

Want an inside look into how an agency founder landed an 8-figure exit?

My next guest on the Vertical Go To Market podcast is entrepreneur, advisor, and Fanscape’s co-Founder and President, Terry Dry. 

In this episode, you’ll hear:

  • why focusing on one vertical eventually led to selling his agency to Omnicom for 8-figures
  • why Terry left a great career at a world-famous record label to start his entrepreneurial journey
  • why focusing on a vertical he already had credibility in led to quick traction and growth
  • the importance of knowing the industry's language and why you can’t bullshit it
  • building his agency on referrals and word of mouth
  • the downside to taking a vertical approach to your business
  • the danger of ignoring Chat GPT
  • and much more.

Podcast Website

Apple Podcasts



Google Podcasts


P.S. If you liked this episode, please rate and review us on Apple Podcasts; and be sure to hit the subscribe button! 🔥

Like this message?

I send out a 1-minute tip every weekday for agency and SaaS founders who want to do less, but better.

I hate SPAM. I will never sell your information, for any reason.