Three Ingredients of Deep Specialization

I call my unique approach to vertical market specialization "Deep Specialization."

What is Deep Specialization?

It's about focusing your agency on a specific market niche to stand out and gain a competitive edge.

It requires focus, strategy, and empathy.

The last part, empathy, is the one ingredient that most miss.

You'll be 100x more successful by giving a damn than by treating businesses like units of economic gain.


Have a great weekend!!


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