Three Ingredients of Deep Specialization
I call my unique approach to vertical market specialization "Deep Specialization."
What is Deep Specialization?
It's about focusing your agency on a specific market niche to stand out and gain a competitive edge.
It requires focus, strategy, and empathy.
The last part, empathy, is the one ingredient that most miss.
You'll be 100x more successful by giving a damn than by treating businesses like units of economic gain.
Have a great weekend!!