The secret to charging premium prices
Want to charge premium prices? Stop being a service provider.
Here's what I mean:
- Service providers are replaceable
- Trusted advisors are invaluable
The shift is simple, but not easy:
- Deep industry knowledge
- Proactive problem-solving
- Strategic thinking, not just doing
Result? Clients see you as essential, not optional.
We did this at Scorpion. We went from charging $1K/mo to $5K/mo.
The work didn't change. Our positioning did.
Question to ponder: How are you positioning yourself?
CQ
