The Power Duo of Market Research – Qualitative & Quantitative Data

Don't forget: when researching vertical markets, you need both qualitative and quantitative data.


Quantitative data gives you the hard numbers - market size, industry trends, and client data.


Qualitative data gives you the opinions, motivations, and experiences of your agency.


Not enough quantitative data leads to verticals that are too big or small.


Not enough qualitative data leads to verticals that create internal friction instead of fluidity and scale.


But together, they form a complete picture.



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