The Point of Social
Simply distributing content on social isn't a challenging task these days.
Software tools make it dead simple to broadcast your post across all social channels.
But if that's all you're doing, you're missing the point of social media.
Social media gives you direct access to the people you're trying to influence.
Build awareness and trust with them by:
- Providing high-quality comments on their content
- Sharing their content
- Showing up consistently
No more spray and pray. It doesn't move the needle anymore.
