The More Jargon...The Better

Trying to decide which vertical market to focus on?

Choose one with heavy jargon use (the more inside acronyms, slang, and sayings, the better).

Yes, truly mastering their jargon may take longer, but doing so signals you're an insider.

And vertical market buyers prefer to buy from vertical market insiders.

Plus, your lazy competitors won't bother learning it and will remain outsiders.


Have a great weekend.


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