The magic number for organic referrals

How many vertical clients do you need before they naturally start referring others to you?

Agency owner Ryan Golgosky shared this with me:

"From an agency perspective, once you hit the hundred client threshold, that's where it starts to really take off. Your clients are gonna refer you, the relationships you've made with everyone in this industry… are gonna refer you."

100 clients within a tightly defined vertical market seems about right.

Especially when you're both meeting and exceeding their expectations.

Question to ponder:

👉 How close are we to 100 clients in our target vertical market?

CQ

P.S. Ryan is the founder of 180 Sites. It's an agency that builds websites for home services businesses for as low as $180 per month. Listen to Ryan's interview on the Vertical Go To Market podcast here.